It may seem like a simple question, but it’s one that many website owners find themselves asking themselves time and time again. Search engines have become quite sophisticated in recent years, as evidenced by the increased popularity of SEO (search engine optimization) techniques. One major step in making your website searchable is to use the sitemap protocol, which makes your site easy for crawlers to index and thus easier for users to find. However, there are other steps you can take if you’re having trouble finding your website in the first place. This article discusses strategies for optimizing your page titles and meta descriptions so that they are easily crawlable by search engines.
Setting up a site for the first time, or having trouble getting Google to recognize your site, and wondering how to make a website searchable?
Here are 5 major changes you have to make to help you increase your website’s visibility:
#Create keyword-optimized content
#Register your site with Google Search Console
#Optimize your pages for SEO and usability
#Create backlinks to your site
#Identify the right keywords to use
How to Create keyword-optimized content?
In a competitive world where every successful business owner tries to get his website popular and visible, high-quality content is the most important weapon in your arsenal.
Domain Name:
First, make sure that your domain name is available and if it’s not- get one that is.
Keywords:
You can have the best content on the web but if Google, Yahoo, or Bing can’t find it or understand what it is about. You will never see any traffic from those search engines for that page. Keywords are crucial for making your website searchable. Keyword research tools like Google AdWords are very helpful in this stage.
Website Structure:
Your website needs to be set up in a way that search engines can easily parse through and find all of your pages. This means allocating appropriate keywords to your headings (H1-H6) on each page.
How to Register your site with Google Search Console?
Google Search Console is a FREE service offered by Google that allows webmasters to research their website’s search performance in Google.
Search Console lets you:
Understand your site’s presence on Google Search, including how many times your site appears, which search queries it appears for, and the position of your site in organic (free) search results.
search Console offers three primary services: URL checking tool, Site configuration, and Rank tracking tool. The URL Checking Tool helps to check your website’s Indexed pages and error status.
Search Console Rank Tracking Tool helps you to check historical performance data for any URL, including the number of times Googlebot crawled each page, and the position of your site in Google Search results.
How to Optimize your pages for SEO and usability?
When it comes to making your website searchable, there’s no such thing as being too descriptive. From your title tags to header tags and alt text, use every opportunity on every page you can to make your message clear.
• Title tags: Every page on your website should have a unique, descriptive title tag that includes your keywords.
• Meta description tags: Although meta descriptions aren’t as important as they once were, search engines still use them to display snippets around organic listings in their search results and as clickable links below the page title.
• Header tags and alt text: Alt text should describe or explain what your images are in terms of what they represent or what they are meant to look like.
How to Create backlinks to your site?
Performing a web search for related websites is an excellent way to find possible backlinks from your competitors. Some examples of how you can use these backlinks are:
Comment on their blogs or get those blogs to comment on yours.
• Contact them and ask them to post a link back to your site.
• Contact them and ask them to link their website and yours together.
• In the event that you wouldn’t feel comfortable doing any of the above, consider mentioning one or more of their links in your blog or on your website. That way they’ll be more likely to return the favor when they see that you’ve linked back to them.
How to Identify the right keywords to use?
The short answer is, that it’s a numbers game. The more times you can use your desired keyword the better your search rank will be. Of course, it’s not always possible to use the keyword in your title or meta description all of the time, so start with your main page, and then work them in throughout other pages on your website.
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Conclusion:
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Today, most businesses out there are seeking to improve their search engine marketing campaigns in order to gain more traffic and reduce their costs. Here are some suggestions on how you can start increasing your search engine marketing results today:
• Focus on what people search for before they visit your site:
Do a Google search of your keywords while you are at work or before you go to bed at night.
