Web Development and SEO for Green House Plumbing
Green House Plumbing, a reputable plumbing and HVAC contractor based in Bellevue, Washington, sought to overcome several hurdles hindering its online presence. Facing an outdated website and suboptimal search engine rankings, Green House Plumbing recognized the need for a comprehensive digital transformation to capitalize on untapped business opportunities and reach its full potential.
Problems
Green House Plumbing, a reputable plumbing and HVAC contractor based in Bellevue, Washington, faced several challenges with its online presence. The existing website was outdated, lacked user-friendly navigation, and struggled to rank well in search engine results. As a result, Green House Plumbing was missing out on potential leads and opportunities for business growth.
Solutions
Web Development:
- Initial Assessment and Consultation: DMezi, a digital marketing agency based in California, conducted a comprehensive assessment of Green House Plumbing’s existing website and identified areas for improvement. Through consultations with the client, DMezi gained insights into their goals and requirements for the new website.
- Strategic Planning and Design: Leveraging insights from the SEMrush data, DMezi developed a strategic plan to revamp Green House Plumbing’s website. This plan included creating a modern, responsive design with improved navigation, clear calls-to-action, and optimized content for better user engagement and conversion.
- Custom Website Development: DMezi’s team of web developers built a custom website for Green House Plumbing, incorporating the latest design trends and technologies. The new website featured user-friendly navigation, interactive elements such as online appointment scheduling, and optimized landing pages to improve conversion rates.
- Content Creation and Optimization: Using SEMrush keyword data, DMezi collaborated with Green House Plumbing to create relevant and optimized content for the website. This included informative service pages, blog posts addressing common plumbing issues, and customer testimonials to build trust and credibility.
- Technical Optimization: DMezi conducted thorough technical optimization of the website, addressing issues such as page speed, mobile responsiveness, and site structure. This ensured optimal performance and usability across all devices and platforms.
SEO:
- Keyword Research: Using SEMrush’s keyword research tool, DMezi identified relevant keywords and phrases related to plumbing services in the Bellevue area. This informed the content creation process and on-page optimization efforts.
- On-Page Optimization: DMezi optimized Green House Plumbing’s website pages for target keywords, including title tags, meta descriptions, headings, and image alt texts. This helped improve the website’s visibility and relevance in search engine results.
- Content Strategy: Based on SEMrush’s content insights, DMezi developed a content strategy for Green House Plumbing’s blog, focusing on addressing common plumbing issues, providing tips and advice, and showcasing the company’s expertise in the field.
- Link Building: DMezi implemented a link building strategy to increase Green House Plumbing’s authority and credibility in the eyes of search engines. This involved acquiring high-quality backlinks from reputable sources in the plumbing industry and local community.
Details of Tasks Performed:
- Initial Assessment and Consultation
- Strategic Planning and Design
- Custom Website Development
- Content Creation and Optimization
- Technical Optimization
- SEO Tasks:
- Keyword Research
- Content Strategy
- Link Building
Results
Metric | Value |
Organic Search Traffic | 1.5K |
Organic Keywords | 3.1K |
Backlinks | 13.7K |
Referring Domains | 1.6K |
Top Organic Keywords | 3,049 |
Main Organic Competitors | 852 |
Branded Traffic Trend | 0% |
Non-Branded Traffic | 88.1% |
Follow Links | 10.8K |
Nofollow Links | 2.93K |
Web Development:
- Enhanced User Experience: The new website provided a modern, intuitive interface that made it easier for visitors to navigate and find information about Green House Plumbing’s services.
- Increased Leads and Conversions: The revamped website, combined with optimized landing pages and clear calls-to-action, led to a significant increase in leads and conversions, driving business growth for Green House Plumbing.
- Improved Search Engine Rankings: Through strategic SEO efforts and technical optimization, Green House Plumbing’s website achieved higher rankings in search engine results pages (SERPs), resulting in increased organic traffic and visibility.
SEO:
- Higher Search Engine Visibility: By targeting relevant keywords and optimizing website content, Green House Plumbing saw improved visibility in search engine results, attracting more organic traffic and potential customers.
- Improved Keyword Rankings: Utilizing SEMrush’s keyword tracking feature, DMezi monitored Green House Plumbing’s keyword rankings over time, observing steady improvements and higher positions for target keywords.
- Enhanced Online Reputation: Through effective link building and content marketing efforts, Green House Plumbing enhanced its online reputation and authority in the plumbing industry, positioning itself as a trusted provider of plumbing services in the Bellevue area.
Conclusion:
By partnering with DMezi for web development and SEO services, Green House Plumbing successfully addressed its online challenges and achieved tangible results in terms of improved website performance, increased leads, and enhanced search engine visibility. Leveraging SEMrush data and insights played a crucial role in guiding the strategic planning and execution of the project, ultimately contributing to the success and growth of Green House Plumbing’s business
