SEO Optimization for The Innovative Touch
Problems
DMezi, a digital marketing agency, partnered with The Innovative Touch, a home remodeling services company based in Everett, WA, to enhance its online visibility and attract more organic traffic to its website. Despite offering high-quality construction, remodeling, and tenant improvement services, the company’s online presence was not optimized for search engines, resulting in limited organic search visibility and low website traffic.
Solutions
To address the client’s concerns and improve their SEO performance, DMezi implemented a comprehensive SEO strategy, including the following tasks:
- Keyword Research: Extensive keyword research was conducted to identify relevant keywords and phrases related to the client’s services and target audience. This included identifying high-volume keywords with low competition to target for optimization.
- On-Page Optimization: On-page optimization techniques were implemented to optimize the website’s content, meta tags, headings, and internal linking structure. This included incorporating target keywords naturally within the website’s content and metadata to improve search engine visibility.
- Content Creation: DMezi’s content team created high-quality, SEO-friendly content optimized for the website’s blog section. This content focused on addressing common questions and concerns related to home remodeling, construction, and tenant improvement, providing valuable information to potential customers while also targeting relevant keywords.
- Local SEO: Local SEO strategies were implemented to improve the client’s visibility in local search results. This included optimizing the Google My Business profile, creating local citations, and ensuring consistent NAP (Name, Address, Phone Number) information across online directories.
- Technical SEO: DMezi conducted technical SEO audits to identify and fix any issues that may be hindering the website’s performance in search engine results. This included optimizing website speed, improving mobile-friendliness, fixing broken links, and implementing structured data markup.
Details of Tasks Performed:
- Creating Strategy
- Keyword Research
- On-Page Optimization
- Content Creation
- Local SEO
- Technical SEO
- Validating Results
Results
Following the implementation of these SEO strategies, The Innovative Touch experienced significant improvements in its online visibility and organic search rankings. The results from SEMrush data and additional metrics provided by DMezi are as follows:
- Organic Traffic Increase: The client saw a notable increase in organic search traffic to their website, with an average of 97 organic visits per month, representing a 25% increase from the previous period.
- Improved Keyword Rankings: The client’s website achieved higher rankings for target keywords related to home remodeling, construction, and tenant improvement. The top organic keywords include “innovative touch,” “bathroom remodeling contractors,” and “electric home remodeling Everett.”
- Enhanced Local Presence: Through local SEO optimization efforts, the client’s business now appears prominently in local search results, with 82% of organic traffic coming from the US, particularly in Everett and surrounding areas.
- Positive Feedback and Reviews: The client received positive feedback and reviews from satisfied customers, further enhancing their online reputation and credibility in the industry. This led to an increase in referral traffic and word-of-mouth recommendations.
- Conversion Rate Improvement: With the increase in targeted organic traffic and improved website visibility, the client experienced a 15% increase in conversion rates, leading to more inquiries and potential leads.
Conclusion: Through a collaborative effort between DMezi and The Innovative Touch, the SEO optimization campaign yielded significant results, driving organic traffic, improving keyword rankings, enhancing local presence, and ultimately boosting business growth. The success of this campaign underscores the importance of investing in comprehensive SEO strategies tailored to the client’s specific needs and goals, ultimately leading to increased online visibility, brand recognition, and customer engagement.
