Search Engine Optimization Services in Denver

This is a question that provokes a lot of different opinions in the SEO world. Various factors, like what search engine you are targeting, your target demographic, and your budget can affect the decision making process. But there are some things you can’t avoid when considering an SEO strategy that might change the course of your business forever:

-There is no such thing as too much traffic.
-The more specific you are with keywords, the more lucrative it becomes.
-It’s all about content creation and long-term brand development; not short-term gains from quick fixes.
In this post we will explore these points to give you solid tools for making decisions before investing into SEO or any other digital marketing strategy.

Google AdWords might seem like an intimidating and confusing bit of software, but it’s actually surprisingly easy to get a handle on. All you need to do is follow these simple steps:

1. Decide What Keywords You Want To Target – Begin by thinking of the things that people search for most often on Google. This could be a phrase related to your product, services you offer, or even your company name itself. For this example we’ll use “cake decoration” as the keyword and “Harpoons Studios” as our business name (note: keep your keyword exact! )
2. Research What Google Says – Next check the Google AdWords Keyword Tool and see what it suggests are the most popular keywords to target. For our cake decoration example those would be “cake decorating”, “cake recipes” and “buy cake online” (note: use quotation marks to search for phrases).
3. Target Your Keywords As Broadly As Possible – Go back to your original keyword and add in a few more relevant ones. These can relate to cakes, food, desserts, cooking etc. Examples would be “cake recipe”, “carrot cake”, “buy wedding cake online” etc.

Data from the google search engine is available to anyone who has a google account, which includes basic analytics and access to google trends. It can be used for a huge range of purposes, such as deciding what kind of content to publish, evaluating your competition’s activity and deciding on how much time you should spend optimizing for particular keywords. We’ll provide an overview of each step required for setting up google trends in order to see how it may be utilized within web marketing and promotion.

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